Heinz Hall is the third incarnation for a building that was formerly a movie house and before that a hotel. Before Marcus Low revamped the architectural masterpiece in 1927 it functioned as Hotel Anderson, a place for businessmen to stay over or for more prestigious functions. It fell into disrepair though and following its first renovation in the 20's it became known as Pittsburgh's 'Temple of the Cinema' and it became known as one of the pre-eminent movie palaces of the interwar years. However the growth of television saw attendances decline and Penn Theater closed in 1964. Fortunately, Henry Heinz and others saw the potential in the building to be reconstructed as a cultural hub for Pittsburgh and by 1971 - after millions of pounds worth of refurbishment - it reopened and has since served as the centre of Pittsburgh's cultural district.